Plant extracts and essential oils
There are no sulfates in our So Pure shampoos – instead, we use guar gum and coconut oil.
And our Pure colors are ammonia-free.
What did we include?
So Pure products are enriched wil plant extracts containing natural active ingredients and certified organic essential oils to create a beautiful aromatic experience.
For moisture, shine and protection, all So Pure products are enriched with certified organic argan oil